When the student is ready, the master will appear. Now it's your turn to
earn your Black Belt in Marketing. All it takes is eighty-one moves!
The mere fact that you are reading this book tells me a lot about you. You
are most probably in the top 1 percent of business people in the world,
because you have figured out the connection between sales and marketing:
marketing is no more than a tool used to generate sales. Congratulations,
you have passed your first test in earning your Black Belt in marketing!
I would like to thank you for giving me the opportunity to be your
teacher. You won't be disappointed. I intend to give back far more than
you could ever expect from me. I am a Black Belt Marketer, and one of my credos is that I can only become successful when you are successful. I am here to ensure your success.
What is Black Belt Marketing?
In martial arts, a Black Belt is a high honor and the ultimate in selfdefense.
As a Black Belt Marketer, you will know and work with proven
revenue-generating strategies. Using the techniques in this book will
almost certainly generate significant revenue for your organization.
Black Belt Marketing professionals are highly trained in the most powerful
and cutting-edge marketing tools available and know how to get
maximum results with minimal effort. The magic word Black Belt Marketing
professionals use is leverage, or the ability to get a lot from a little.
Highly trained martial arts Black Belts can drop a person to the floor in
two moves. In the same way, Black Belt Marketers are not people you
want to compete with, because they have immense marketing muscle
and know how to handle the competition. In fact, there usually is no
competition. Mastering just a few of the moves in this book will change
the way you market forever.
In life we don't become successful by working hard, we become successful
by making the right moves. In this book, you will learn eighty-one
powerful marketing moves. Why eighty-one moves? Because it
takes eighty-one moves to earn a first-degree Tae Kwon Do Black Belt.
Coincidentally, when I studied the most powerful moves to generate
sales revenue, I also came up with eighty-one moves.
Through history, marketing has gone through three main phases:
Phase 1: Old-School Marketing
How to write advertisements that sell and how to broadcast
those messages to as many people as possible. "Get
the message out."
Phase 2: Modern-Day Marketing
How to get through to busy people and make them buy in
the shortest possible time.
Phase 3: Black Belt Marketing
Helping and serving others to the highest degree possible.
Solving their problems and knowing that their success is
your success. Providing maximum value in the shortest
period of time. Building long-term, and lasting, relationships.
Black Belt Marketers use the tools of marketing to bring value to the
marketplace. They are experts in seeing and seizing opportunities faster
than others do.
Most business owners think that having a great product will guarantee
success. But having a great product, service, or idea will get you only
halfway there. The other half is convincing the market, for only then
will you be able to sell it. This book will teach you the other half of
the equation: How to sell your product by using the most powerful and
cutting-edge marketing techniques on the planet.
You will learn simple and proven revenue-generating strategies: Strategies
that have been and are currently being used by some of the world's
top corporations, marketing gurus, and advertising agencies. These
people understand that marketing in the business world is only a tool
used to generate sales. Once you master the moves in this book, you will
realize that Black Belt Marketing is just a legal license to print money,
and it's all about focus!
These marketing moves have been used for centuries and are rarely discussed
in the public forum, because they are truly worth millions of dollars
for those who choose to apply them.
In today's business world there is little downtime to formulate a plan
on how to generate sales revenue. Yet most revenue-generating strategies
have been tried, tested, and proven. During a live talk in London
in 1952, the late Dr. Albert Schweitzer, the winner of the 1952 Nobel
Peace Prize, was asked, "Doctor, what is the biggest challenge in our
society today?" His response: "People do not think."
That was well over fifty years ago, but the same applies today. People
react instead of thinking through a response. We live in a reactionary
world that makes it is easier not to think than to think. That is why this
book does the thinking for you. All the moves in this book have been
thought out, because Black Belt Marketers fight with their minds, not
with their hands or feet. Those who succeed in business know that a
little bit of intelligence can go a long way in marketing.
My passion is to empower as many people as possible to market effectively
in business, personal, and social arenas. Although this book
focuses on business, the concept of marketing in all arenas is the same:
to bring value to others.
Each move could actually be a book in itself, and some are. Some moves
are simple. Others are complex and take practice to master. It often takes
years to earn a Black Belt in the martial arts. In the same way, it takes a
lot of practice for someone to master these marketing moves. Certain
moves will work better for certain types of businesses, but nearly all
the moves can be applied, irrespective of business type and size. Start
applying the moves, and you will see an immediate change in the way
the market responds to you.
After you finish this book, you will never market the same again.
Instead, you will be a Black Belt Marketer. You'll be able to cut through
the marketing noise and clutter and focus on revenue-generating strategies
that actually bring in the success you deserve!
I hold the belief that you achieve great success when you concentrate
your power to implement and exploit basic ideas to the maximum
degree possible.
What I am about to teach you is the power of simplicity and logic. Thank
you for allowing me to be your MGM: Marketing Grand Master.
Good luck! Let us now begin.
Ali Pervez
Marketing Grand Master
www.blackbeltinmarketing.com
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